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“CABINET VISION has everything – the modeling, the drawing, and the parametrics.”īrooks, who’s experienced in using CAD software to design parts, says that having a solution with which he is able to both engineer and program projects within the same interface is the single most significant benefit to using CABINET VISION. “After learning CABINET VISION, I would rather use it than any other software because you can do anything with it,” says Russell Brooks, millwork engineer. In other words, the company uses software designed specifically to produce box-shaped parts to create just about any shape it can dream up. Branded is able to create complex shapes by customizing the software to suit its design needs. While CABINET VISION is specifically designed to deal with cabinet-shaped parts, i.M.
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Branded become more productive, it’s clear that the company’s seven engineers, all of whom program workpieces in CABINET VISION, take full advantage of the software’s capabilities to reach maximum efficiency. While Ripplinger emphasizes that technology has helped i.M. “The woodworking companies that made it through the recession are all doing well today, and they made it because they invested in technology.” “I think the only way to succeed in this industry now is with technology and to be able to change with the times,” says Ripplinger, who chose CABINET VISION because he had used and was a fan of the Cabnetware solution, also by Vero Software. Ripplinger knew that investing in new technology would quickly pay off, so he and Whitehead acquired a CNC router and the CABINET VISION Screen-2-Machine™ solution, by Vero Software, to drive it.

On the somewhat less than bright side, the company’s technology workforce was comprized of one table saw, a broken router, and one “poorly managed” edgebander. Branded was staffed with 10 talented, highly skilled workers. Once he’d taken the job, Ripplinger took stock of the state of affairs. “I also have a passion for business - and I know that people with passion just can’t fail.” “I was originally only going to be a consultant for the company, but Jim was such a great salesman and has such a passion for business,” Ripplinger says. He often makes his way into the office each morning in a collared shirt and sport coat, but he’ll roll up his sleeves in a heartbeat and get to work in the shop if needed. “I’m all about technology,” says Ripplinger, an accomplished woodworker and businessman who deftly embodies both sides of his role at i.M. Ripplinger was brought aboard in 2013 to bring the woodworking side of the business up to speed by implementing technology, hiring project managers, and ensuring that beautiful designs become functional reality. Russell Brooks, millwork engineer In 2010, he expanded his business to include millwork, then moved into a 40,000 square-foot building and populated it with a staff of 20. CABINET VISION has everything – the modeling, the drawing, and the parametrics.” "After learning CABINET VISION, I would rather use it than any other software because you can do anything with it. He eventually realized that, were he able to offer both graphics and millwork under one roof, it would be a significant benefit to his customers. He ultimately diversified and began applying his graphics to custom millwork manufactured by other companies.

The company’s owner, Jim Whitehead, got his start by developing a custom snowboard graphic product that allowed riders to create their own snowboard designs. Specialty graphics customers also include the Detroit Zoo and the Detroit Grand Prix, and some of the company’s work has been featured on the Chrysler Building. Branded, which counts among its clients Rolls Royce, BMW, Aston Martin, Audi, Ferrari, Jaguar Land Rover, and Maserati. Producing high quality, custom designs that all but ooze luxury is all in a day’s work at i.M. We want them to feel pampered - and we want them to stay.” “Our work is about giving automotive customers a unique experience when they visit a showroom. “A lot of our business is in the high-end automotive showrooms on the east and west coasts,” says Steven Ripplinger, vice president of program development for i.M. Branded is a one-stop shop primarily for high-end automotive OEMs and dealerships in support of corporate-identity programs. Branded has built a thriving business of helping clients create impressions that lead to sales and satisfied customers.Īs a custom millwork and graphics company, based in Rochester, Mich., i.M. Branded pushes the boundaries of CABINET VISION to manufacture its custom millwork and cabinetry We get only one chance to make a first impression, which is why i.M.
